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MECHANICAL SPECIFICATIONS

Publication trim size: 8" x 10.5" (203 x 267 mm). No charge for bleed.

Full Page
Live Area: 7 x 9.5” (178 x 241mm)
Trim: 8 x 10.5” (203 x 267mm)
Bleed: 8.25 x 10.75” (210 x 274mm)

1/2 page horizontal
Live: 7 x 4.875” (178 x 124mm)
Bleed: 8.25 x 5.5” (210 x 140mm)

1/2 page vertical
Live: 3.375 x 9.5” (86 x 241mm)
Bleed: 4.125 x 10.75” (105 x 274mm)

ELECTRONIC SUBMISSION REQUIREMENTS
PennWell is primarily Mac-based for graphics. However, we have staff trained in both Mac and PC for those applications that we support.

See http://digitalads.pennwell.com for complete electronic specs. Upload Site Instructions - Files will need to be stuffed or zipped prior to uploading. Log on to http://digitalads.pennwell.com. Select BioOptics World in the magazine scroll-down menu. Fill in the appropriate information and select “upload the ad.” Please fax a proof of the ad to Ad Services, 918-831-9415.

Files over 250MB will need to be shipped on disk to:
BioOptics World, Ad Services
1421 S. Sheridan Rd.
Tulsa, OK 74112.

SUPPLYING AD MATERIAL FOR PENNWELL MAGAZINES

PennWell prefers ad material to be supplied as PDFs with PDF/X-1a format option. We also accept ads built in these programs:InDesign, PageMaker, Quark, Illustrator, Freehand, PDF and Photoshop.

  • Please supply all fonts, images, and artwork with ads supplied in these applications. All supplied material should be in CMYK color space and have fonts embedded in all graphics.
  • PennWell does not accept ads built in Microsoft Word, Microsoft Publisher, PowerPoint or Corel Draw.
  • PennWell requires a high-resolution color proof of supplied ads to guarantee ad reproduction. This applies even on uploaded materials.
  • If you do not supply this proof we cannot guarantee ad reproduction.

For complete PennWell Specifications, see the “spec sheet” at our ad upload site: http://digitalads.pennwell.com