| | Upload FTP site instructions for electronic submissions
Files will need to be stuffed or zipped prior to uploading. This site can accept files up to 100MB in size. Log onto to http://digitalads.pennwell.com, Select LFW in the scroll-down menu. Fill in the appropriate information, and select upload the ad. Once complete, please fax a copy of the ad to 918-831-9415. Mechanical Specifications
PennWell prefers ad material supplied as PDFs with PDF/X1-A format option. We also accept ads built in these programs: - InDesign – Version 2.x; CS; CS2. Run InDesign’s “Package” command to collect file. This is PennWell’s preferred page layout software program.
- QuarkXpress – File format version 4.x; 5.x; 6.x. Use the Collect for Output function to extract your document and artwork. Note: Collect for Output does not collect fonts.
- PageMaker – Version 6.x; 7.x.
- Adobe Illustrator – Version 8.x-10.x, CS.
- Freehand – Version 8.x; 9.x; or MX
- Photoshop – Photoshop files should be saved in EPS format. Use CMYK colors at 254 or 300 dpi with preview of 8 bits/pixel and binary encoding.
- PDF – Advertisers wishing to send a PDF file should send a test file to verify the PDF format meets PennWell specifications. We prefer PDF/X1a verified PDF files. If PDF/X1a files cannot be supplied, send “Press Optimized” files from the PDF Distiller
| Any guidelines or formats not followed in these specifications may cause an advertising file to not reproduce correctly, and may cause delays and/or additional charges. PennWell is not responsible for reproduction when files do not meet specifications Specifications
File names should only consist of the following characters: - Any alpha or numeric
- Space(s) or period
- Hyphen
- Underscore
- Images should not be enlarged or reduced more than 10% in the page layout program.
- Document size should be created to the final trim size of the page/ad.
- Use 9 points of bleed off of the page.
- Do not use Font Styles from the Style menu in page layout program other than: All Caps, Small Caps, Superscript, Subscript and Superior. Use the appropriate Type 1 or TrueType font for styles such as italic or bold.
- We do not accept TIFF/IT or JPEG files.
- No RGB images. All images should be CMYK and/or Pantone if needed.
| Fonts
Please include all fonts when sending your documents for output. With Macintosh fonts, provide screen and printer fonts. With Windows fonts, provide PFM and PFB fonts. Use of TrueType or Type 3 fonts is not recommended, and Multiple Master fonts are not supported. If you use TrueType or Type 3 fonts in your document, desired results cannot be guaranteed and delays could result.
Color Proof
Send a high-resolution color proof of the ad. If one is not provided, then a laser proof must be provided. If a high-resolution color proof is not supplied, one will be created for advertiser approval at an extra charge. If you require more information regarding any of the above specifications, please contact your sales representative or see the “spec sheet” at our ad upload site: http://digitalads.pennwell.com. | |
