Local Navigation

Utility Automation & Engineering Media Kit Home Page


Covering T&D from End to End

Utility Automation & Engineering T&D is the power industry’s leading source of information on electric power transmission and distribution automation, engineering, and information technology. More than 36,000 (source June 2008 BPA statement) electric utility professionals, managers, engineers and other qualified subscribers count on Utility Automation & Engineering T&D to present the information they need to make on-the-mark business and technical decisions every day. Advertising in Utility Automation & Engineering T&D puts your company’s name where you want it to be–in front of key industry decision makers every day.

                           

 

 

LEAD ADVANTAGE

 Lead ADvantage uses extensive tele-research to survey Utility Automation & Engineering T&D readers concerning their purchase plans for their various products over the next 6-12 months. Within 14 days of the conversation, a custom package is prepared that includes a demographic summary of Lead ADvantage respondents. Detailed information about job title, business type, purchasing authority, phone number and the specific products they are considering is provided for each lead. 

Baxter Reader Ad Study

 Baxter Research reports on your advertising’s readership and effectiveness. These third-party surveys offer you objective research on the power of your advertising message. Utility Automation & Engineering T&D readers will view and report their recall of each ad by completing an interactive, online survey developed specifically for Utility Automation & Engineering T&D.  Your report will be available online and in print approximately one business day after the survey closes for tabulation. This is your opportunity to measure how well your ad communicates with buyers in your market. 

Buyers' Guide

 The annual Utility Automation & Engineering T&D Buyers’ Guide, published as part of the March issue, is the definitive directory of T&D automation, control and IT system vendors, plus power delivery equipment and hardware. Readers keep our Buyers’ Guide on hand throughout the year as a primary source of easy-to-use market information. An advertisement in the Buyers’ Guide issue has a 12-month impact.